News
02.27.2008
Vert En Vertical
Nouvel unveils new LA tower
Courtesy Atelier Jean Nouvel

On February 8th French architect Jean Nouvel unveiled plans for a 45-story luxury tower in Los Angeles’ Century City, just on its border with Beverly Hills. The building, 10000 Santa Monica Boulevard, is being developed by Irvine-based developer SunCal. 

Nouvel referred to the tower, expected to be submitted for entitlements this week, as the “green blade.” And for good reason. The “blade” will have an extremely thin 50-foot depth, permitting north and south glazing for all of its 177 units. Each unit will also be wrapped outside with plants, resting on projecting podiums, giving the building an organic aesthetic and lending living spaces a combination of light, calm, and privacy, a rare combination for this type of building. Nouvel says his firm is investigating two types of irrigation systems for plants: a hydroponic, soil-less system using mineral-rich nutrient solutions (he may work with artist Patrick Blanc, with whom he recently collaborated on a green wall for his Musée du Quai Branly in Paris), or a more conventional soil system. Reflecting the landscapes of Southern California, the north side of the building will be planted with lush greenery and the south side will be planted with desert vegetation. 

“This is the idea of the green city,” explained Nouvel, who noted that the building will reflect LA’s context of “beautiful homes surrounded by greenness.” 

The concrete-framed building will sit close to Santa Monica Boulevard to its north, to engage with the street and to leave room for a 40,000-square-foot garden to its south, which is being landscaped by local firm Rios Clementi Hale. That firm recently completed a study for the Century City Chamber of Commerce called “Greening of Century City,” which suggested more green spaces, a better pedestrian experience, and more sustainable projects. Local councilman Jack Weiss pointed out at the press conference that projects like the new tower are aimed at undoing the original scheme for Century City, which focused on offices, cars, and concrete. The developers hope the building will achieve at least a LEED Silver rating. 

This is definitely not affordable housing. Prices have not been determined, said SunCal, but units will range from about 3,400 square feet to 9,500 square feet, and penthouses will have two stories. The building marks SunCal’s first foray into urban infill. The developer is known mostly for its gated communities and sprawling suburban developments throughout the state. 

“We’ve decided to get in the urban business,” explained Frank Faye, SunCal’s chief operating officer. 

Nouvel’s commission comes shortly after his unveiling of a new 75-story residential tower in Manhattan, adjacent to the Museum of Modern Art. That building’s exposed structure, intricate patterning, and varied morphology makes it one of the most promising new buildings in New York. 

This will be Nouvel’s first project in Los Angeles. The executive architect will be local firm House & Robertson Architects, which has worked in a similar role on projects with OMA, Allied Works, Koning Eizenberg, and Philippe Starck. French architect Olivier Touraine, of Venice-based Touraine Richmond Architects, is also working with Nouvel on the tower. Once the project is approved, construction is estimated to take 37 to 40 months, said SunCal. 


Jean Nouvel

Jean Nouvel  10000 Santa Monica Boulevard

Sam Lubell