OK, it’s time to start doing something about this economic debacle. Next Tuesday, August 4, in Los Angeles, AN, The California Real Estate Journal, and Gensler will be co-hosting a panel to devise ways for SoCal firms to cope with the downturn. Topics will include finding architectural projects, exploiting creative measures like design-build, shaking loose financing, and securing public money and jobs, among other things. The panel will include Larry Scarpa of Pugh+Scarpa; Rob Jernigan of Gensler; Dan Rosenfeld of development firm Urban Partners (and Deputy for Economic Development to LA Supervisor Mark Ridley-Thomas); Cecilia Estolano, CEO of the LA Community Redevelopment Agency; Denise Bickerstaff of real estate consulting firm Keyser Marston Associates; and Jerry Neuman of real estate law firm Allen Matkins Leck. The event will take place at 6 pm at Poliform, 8818 Beverly Blvd. Networking, of course, to follow. Don’t miss this chance to pull yourself up by your bootstraps!