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Broad Museum: 90210 vs 90402

Broad Museum: 90210 vs 90402

After making nary a peep about his proposed Beverly Hills museum since last April, Eli Broad is again making it clear that he wants the project to move forward. And that he wants it to be much bigger. According to the LA Times, a plan sent last month to the Beverly Hills Planning Department calls for nearly 50,000 square feet of exhibition space (including a 6,100 square foot outdoor area for sculpture), up from the 25,000 previously anticipated. According to the story he’s also included Santa Monica as a possible contender for the museum, for which he would create a $200 million endowment. And now the cities are jockeying for position: Kevin McKeown, a Santa Monica city councilman, told the Times, “I’ll do everything I can to make this happen.” Meanwhile Cheryl Burnett, the city of Beverly Hills’ spokeswoman, issued a statement saying, “While we recognize that the Broad Foundation has many options. . . . There’s no better place than Beverly Hills to showcase this world-class contemporary art collection.” Let..the..fireworks..begin.


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