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Building Fashion at HL23
504 West 24th Street
New York, New York
Designer: Richard Chai + Snarkitecture

Lurking under the High Line has been a bit more fun since Building Fashion began its series of architecture-and-fashion installations in September, erecting a new collaboration every two weeks as a means of reusing the former onsite Sales Tin of Neil Denari’s HL23 condos. Last week, Brooklyn firm Snarkitecture and fashion designer Richard Chai unveiled the fourth project in the series, a cave carved by hand from architectural foam. Snarkitecture founders Daniel Arsham and Alex Mustonen have a penchant for making “architecture do things that it is not supposed to do,” and here their foam extrusions run amok as a foil for Chai’s flairfully minimal apparel. Designed to give shoppers the feel of a glacial cavern—just in time for fall’s frigid onset—the pop-up shop features men’s and women’s fashions displayed on shelves, niches, and hang bars cleverly embedded in the foam. The store is open daily through October 31, from 12:00 p.m. to 7:00 p.m., and will be followed by the final installation in the series, a collaboration between Siki Im and this year’s New Practices New York winners Leong Leong to be launched November 5. Be sure to wander through the adjacent garden, designed by Konyk Architecture, which remains open through the end of the series.


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