Who wouldn’t want buy into an eco-conscious, sustainable, and affordable apartment building whose Grimshaw/Dattner-designed architecture received rave reviews on the front page of the New York Times? With more than 40 of the 75 co-ops still available at Via Verde, the gang at developer Jonathan Rose Co. and Dattner are giving the project the full media push. Jonathan Rose’s Ari Goldstein and Dattner’s Bill Stein were on New York 1 this morning promoting the design and high living standards. The 151 rental units of this muli-income complex were snapped up right away. But while the co-ops sales aren’t exactly flagging, they’re not exactly flying off the shelves in this economy.

The pricing couldn’t possibly be the issue, as a two bedroom is going for $146,000. Of course there are income limitations, residents must make between $54,000 to $135,000—in other words, a young architect on a young architect’s salary. It may be the best chance in the city for a newbie planner to participate in a mixed-income, sustainable environment that was merely theoretical in grad school. But make no mistake—the South Bronx Renaissance is the real deal.