Well it looks like the tech craziness on LA’s west side—a.k.a. Silicon Beach—is just getting going. Of course, Google has basically taken over Venice, and a number of tech companies, including YouTube, are taking over Howard Hughes’ old facility in Playa Vista. Now we hear that Amazon is looking for a huge space in Santa Monica. The new LA outpost could measure as much as 80,000 square feet, putting this development in the upper echelons of the city’s tech world. It will certainly compete with the new campus they’re building up in Seattle, designed by NBBJ. Meanwhile, in Silicon Valley, the architectural one-upmanship continues. That same firm (NBBJ) just unveiled designs for its new HQ for Google, which it hopes will stand out among the other ambitious schemes for Apple, Samsung, Nvidia, and so many more.
GENSLER’S IMPROVEMENTS TO THE PLAYA JEFFERSON OFFICES IN MAR VISTA. (COURTESY GENSLER)