5 Pointz, the Long Island City, Queens graffiti mecca, might not have been lucrative enough for developer G&M Realty to keep on its property, but it sure makes for a nifty marketing ploy to attract potential renters to its soon-to-be constructed pair of residential towers. Jerry and David Wolkoff, the father-and-son owners of G&M, filed an application last spring to trademark the street art name for the new development.
(Dan Nguyen / Flickr) The towers that will replace 5Pointz. (Courtesy G&M)
The application has been denied twice, but the Wolkoffs are still determined to figure out a way to capitalize on the 5 Pointz name. The artists whose work once covered the walls of the demolished warehouse are none too pleased. 5 Pointz curator and artist Jonathan Cohen (a.k.a. MeresOne), has launched a petition on MoveOn.org, seeking to fight the trademark. (As of this publishing, the petition had nearly 2,500 names.)
According to the New York Daily News, the developers, who’ve pledged to dedicate 12,000 square feet to artist studios and exhibition space, are befuddled by the protests. Well, why would the artists take issue with the condo building using the beloved 5 Pointz name? All G&M did was surreptitiously whitewash the building in the middle of the night, erasing any trace of art.