Mociun White
99 North First Street, Brooklyn, NY
Tel: 347-227-8966
Designer: Caitlin Mociun

For most brides-to-be, the all-white wedding has been cemented as the aesthetic norm, not only in attire, but also for all things bridal, up to the icing on the cake. But Designer Caitlin Mociun, of the eponymous Mociun jewelry line, is giving this tradition a good-humored poke with her new color-infused Williamsburg bridal salon, facetiously dubbed Mociun White. The store, however, does not completely flout convention. It embraces its fair share of pristine white.

“I felt that the color blocking could add a bright, playful feel to the space since I knew that I would keep the walls and ceilings white,” said Mociun. Splashes of blue, yellow, orange, and sea green coat the railing of the central staircase case, which serves as an organizing feature of the three-level, 1,400-square-foot space.

Guests enter on the top floor, consisting of a consultation area dedicated to Mociun’s custom jewelry, and outfitted with cases filled with bridal jewelry pieces as well as handmade ceramics and other home objects from the store’s wedding registry. The bridal consultation space is located on the second level with a large circular mirror mounted on the wall, adding spatial depth. A short staircase leads to bathrooms and offices on the third level.

Mociun was involved in nearly every step of the design process, from the pattern of the bright Italian ceramic tiles she placed by hand in the bathroom to the maple and ash wood office furniture and dressing room she collaborated on with designer Andrew Carnill. Elliptical lighting fixtures and a chandelier by Lukas Peet Rudi and Bec Brittain offer sculptural centerpieces in the otherwise sparsely furnished bridal areas. “I wanted the space to feel open and bright. I wanted one to feel a little inspired and excited when they were in here—get the wheels in their head turning on how to make their wedding to be theirs.”