750 all-white Air Jordan 1s hang from the ceiling at apparel retailer Kith’s new store in Brooklyn. Actually, they are 1:1 plaster-cast replicas, senior associate for Snarkitecture Ben Porto said, claiming that real shoes would strain the ceiling.
Complete with a cereal bar, per the request of owner Ronnie Fieg, the firm has created alternative sensory experience with cereals being served in Mylar bags that fit into small shoeboxes.
Working with Kith for a second time, Snarkitecture has installed a linear monochromatic, reductive interior emulating the original New York City store, solidifying Kith’s visual identity and reinforcing the Snarkitecture aesthetic. The white canvas supplied by lead designer Daniel Arsham allows the colors from Kith’s product range to do the selling while a clever use of mirrors and metal supports blend into the background.
When asked if Snarkitecture’s style would limit them in terms of the amount of different retailers they could design for, potentially compromising brand identities, Porto argued that each approach was different. With Kith they worked with Fieg to produce a unique aesthetic—something they aim to do in the future.
For now, Snarkitecture are happy to continue working with Kith and have said to expect more cereal bars.