OMA‘s internationally-based research, branding, and publication studio AMO has designed the set of Italian fashion brand Prada‘s Spring Summer 2017 show.
Formed in 1999, 24 years after Rem Koolhaas founded the Office for Metropolitan Architecture (OMA), AMO is the architecture practice’s research think-tank. Directed by Reinier de Graaf, a partner at OMA, AMO addresses issues surrounding architectural production and other mediums such as fashion, print, online media. Past projects include a redesign of the EU flag and being a leader in the production of Volume magazine.
In 2011, the group worked with Prada on the confusingly titled OMA*AMO for/with Prada, an exhibition in Venice. This year, OMA’s Shohei Shigematsu designed the exhibition space for Manus x Machina at the Met.
This year’s project for Prada, however, is on a much larger scale. The design features a catwalk runway divided into three zigzagging segments that slope down to the audience seating. The upper-most level, the entry gangway, is located behind a mesh-crafted colonnade.
Made from metal, the mesh dominates the interior space and allows an array of colored lighting to permeate through and illuminate the space. “Generating an abstract layer, composed of meshes with different patterns and dimensions…overlap to recreate a total space. The transparency of the cladding material unveils the underlying framework with Cartesian precision,” the firm said in a press release.
Subsequently the resultant glow from the lights aims to de-humanize the space, “[dematerializing] all the surfaces, coloring the room, now reminiscent of a post-human scenario.”