With its limited financial resources, Philadelphia can’t save all the buildings in the city that deserve protection. But one structure that city officials are preserving is the 1960 Fairmount Park Welcome Center at JFK Plaza/LOVE Park, a round pavilion that locals have dubbed the “saucer” due to its Jetson-like qualities.
Designed by Roy Larson of Harbeson, Hough, Livingston & Larson, the building renovation is part of a $16.5 million upgrade to LOVE Park, at John F. Kennedy Boulevard and North 15th Street, well known for its Robert Indiana LOVE sculpture. The work is being described as a retrofit rather than a pure restoration.
Local firm KieranTimberlake will head the Welcome Center upgrade and prepare the building for use as both a visitor center and setting for a food and beverage operation. Hargreaves Associates is the landscape architect leading the park makeover, slated for completion by spring 2017, and Pentagram is the graphic designer.
(Courtesy Haddad Drugan)
The Welcome Center is getting energy-efficient glazing, a green roof, upgraded systems, and improvements to make it more accessible to the disabled. As part of the project, Philadelphia’s Office of Arts, Culture and the Creative Economy commissioned Chromoscope, a ceiling mural by husband and wife artists Tom Drugan and Laura Haddad of Seattle, under its “percent for art” program.
According to the artists, who are working with local lighting design firm The Lighting Practice, the ceiling mural is made with aluminum panels printed in saturated colors with archival ink. The image is composed of distinct patterns in separate colors, layered and blended to create an abstract pattern. In daylight, all of the layered images will be visible at once, resulting in an abstract pattern.
At night, red, green, and blue LED lights will transition through a variety of hues, durations, and sequences on the mural. The timing, speed, and type of color fades can be composed to create a variety of effects for different times and events. As the light color changes, the imagery changes, resulting in a kinetic optical effect that appears to animate the structure itself.
“The art reinstates the pavilion’s original lighting concept as a ‘lantern,’ but will be visually dynamic and compelling at all times,” the artists said. “From a distance, the dynamic pattern will
embody the motion and modernist power of the original Welcome Center, which was conceived as an emblem of futurist ambition.”