Detroit is now home to the newest Under Armour Brand House. The multistory sports-apparel showroom and store is housed in the historic 1917 Kresge Building in downtown Detroit. Local Kraemer Design Group (KDG) worked as historic consultant and architect of record on the project, and Sachse Construction was general contractor. Working with Bedrock, the building owner, KDG worked to maintain protected historic features throughout the project including the original marble walls and the brass handrails in a monumental staircase. At the same time, the space was altered to fit Under Armour’s brand. Since much of the space is on a mezzanine level, a new elevator was added, but otherwise the existing conditions in the one-hundred-year-old building were left undisturbed. The 17,000-square-foot store is just the latest of in a series of recently opening and planned flagship retail stores in Downtown Detroit, including a large Nike store and a future Warby Parker.
Under Armour Brand House
1201 Woodward Avenue, Detroit
Architect: Kraemer Design Group