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Why China is absent from the design conversation

Yuichiro Hori of Stellar Works Weighs In

Why China is absent from the design conversation

Despite its solid economic growth and sizable population (the largest in the world), China is noticeably absent from many conversations and events surrounding design. As numerous publications have pointed out, there was very little representation of China this past year at Milan Design Week and New York Design Week, among others.  To learn more, The Architect’s Newspaper (AN) managing editor Olivia Martin sat down with Yuichiro Hori of Stellar Works, a Shanghai-based design company, to talk about the current design climate in China. Although Hori is Japanese, he found Shanghai to be the best place to launch Stellar Works, a cross-cultural brand that has worked with designers such as Yabu Pushelberg, Space Copenhagen, Neri& Hu, and David Rockwell. Stellar Works has been praised as one of the few companies truly representing China (and Asia in general) in the design fair circuit.

The Architect’s Newspaper: Tell me a bit about starting Stellar Works and how you ended up with a factory in Shanghai and a factory in France.

Yuichiro Hori: My background is in furniture design, so I was designing my collection without my own factory and I was supposed to be making everything in Japan. The quality of Japanese manufacturing is very good, but the problem is that the factories aren’t very flexible. The Japanese manufacturing mentality is conservative and people hesitate to take on new challenges. This leads to long lead times and high costs. I had lots of ideas for my new collections, but it was difficult to get them done.

When I went to China, I was surprised by the large-scale furniture factories with new machines and highly skilled workers—I was very impressed! I started asking some of the Chinese companies to work with me.

Ultimately, I set up my own factory in Shanghai, which is an amazing environment: It is innovative and dynamic and international and I am able to find skilled workers easily. So, I moved to Shanghai for my factory there and also started working with the high-end French manufacturing furniture firm Laval to do the furniture’s hand detailing.

 

How does that combination of Japanese-Chinese-France work? 

It’s very interesting. It’s a unique combination. Everything is different, even the way we work and the way we talk. Every day we have a new surprise—mostly positive surprises. We are learning about each other and learning from China.

The French factory is smaller than the Shanghai factory and can only be open for 35 hours a week, whereas the Shanghai factory can be open for double that because the people are very young and very willing to work. Obviously, the two cultures are very different.

We like to say that we are made in Shanghai rather than made in China. We enjoy the city here and the nice living environment. Typically, strong design movements come out of very strong economies and Shanghai has a strong economic background. As we get more and more design requests we can support the improvement of local manufacturers and challenge new designers.

 Overall, we have noticed a lack of Chinese design at major furniture fairs, even as the Chinese market has grown. Do you agree with that or are we looking in the wrong places?

I think China is still more hardware than software. China is the factory of the world; they are producing everything and exporting everything. So the challenge for China is that they are so focused on manufacturing design rather than creating it. I definitely don’t think that is bad, but it makes it more difficult for design development. But, China is booming and growing so sooner or later it is going to happen.

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