His first project? Overseeing the design and construction of a ground-up, 200,000-square-foot coworking building in Bentonville, Arkansas, with the company’s chief architect, Bjarke Ingels. Moving forward, Rojkind will be involved with all ground-up projects at the company.
The We Company and WeWork have expanded rapidly in the last few years and acquired the help of a number of high-profile architects and designers in the process; just two weeks ago, the company announced that it had hired Dror Benshetrit for its future cities initiative. WeWork founders Adam Neumann and Miguel McKelvey have never been shy about their ambition to expand into smart cities, schools, gyms, full neighborhoods, banking, and more.
The Arkansas development, The We Company’s first project in the state, will provide space for up to 3,200 employees as well as retail and communal areas. No design details have been released as of yet, but Rojkind Arquitectos is known for its impressive and playful, but still monumental, facades, so it remains to be seen whether Rojkind’s first project for The We Company will keep to that aesthetic.
“The We Company will provide to the project its fully integrated platform including core and shell design,” The We Company said in a statement, “construction, and management expertise to service small and medium-sized businesses as well as to tap the area’s large enterprise community.”