Manhattan’s Cooper Hewitt Smithsonian Design Museum is hosting an exhibit on Willi Smith, the first solo show for the late fashion designer who was best known for his distinctive 1980s streetwear looks.
Willi Smith: Street Couture, borrows its title from Smith’s best-known collection, where he brought music and multimedia art together to enhance the presentation of the garments he debuted in 1983. That collection, part of the WilliWear line he started with Laurie Mallet in 1976, was sold through a showroom designed by artist and architect James Wines. Wines founded SITE, the firm that famously kitted out the BEST Products stores with form-breaking facades that defied the typical big-box typology.
This time around, Wines is designed the exhibition, along with the Ingelwood, California–based poly-mode, a communication design studio. The exhibition will feature photos of the store, along with dozens of other outfits, patterns, and artwork by Smith and peer-collaborators: dancer-choreographer Dianne McIntyre, video artist Juan Downey, and Keith Haring, known for his bold line murals. This is the first time in 30 years that much of Smith’s oeuvre has been shown to the public.
“Willi Smith cared about ‘style over status,’” said Alexandra Cunningham Cameron, curator of contemporary design and Hintz Secretarial Scholar at Cooper Hewitt, in a prepared statement. “Clothing was simply a tool for him to disseminate ideas about personal freedoms beyond class, beyond gender, beyond race, while still having fun. He shows us that true collaboration, and the inclusivity it requires, is not a marketing gimmick or token gesture, but a way of thinking, of making and of life.” Along with Cunningham Cameron, curatorial assistants Darnell-Jamal Lisby and Julie Pastor organized the exhibition.
Smith, who was born in Philadelphia but worked in New York City, died of complications from AIDS in 1987. He was 39.
Programming for Street Couture, which opens in March of next year, will include a talk series around race and fashion organized with another Smithsonian institution, the National Museum of African American History and Culture (NMAAHC) in Washington, D.C.
Willi Smith: Street Couture opens March 13, 2020, and will run through October 25. More details on the exhibition can be found on the Cooper Hewitt website.