Sam Jacob’s wacky Cartoon Museum opens in London

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Sam Jacob’s wacky Cartoon Museum opens in London

The gift shop counter spells out "hello" in giant cartoon letters. Not pictured: an adjacent kid-height shelf comprised of three exclamation points. (Jim Stephenson)

Boom! Sam Jacob Studio has unveiled a punchy new home for London’s Cartoon Museum that takes design cues from comics’  bold graphic tropes and often-cheeky humor.

A 3-D explosion graphic marks the entrance, while the exhibition spaces are arranged in boxes like cartoon comic strips. The two main galleries, an education room, and a gift shop (cha-ching!) are encased in a graphic wall of cheery trees, clouds, and drip marks that suggest the museum has leaped off a drawing board. Loony Tunes–esque features abound: The education room is accessed via a hidden door in a fake bookcase, and comically over- and under-sized doors channel visitors into the galleries. A red stairwell is decorated with semi-solemn portraits of famous cartoon characters in a display that’s part comic strip, part Victorian mansion.

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