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Sam Jacob’s wacky Cartoon Museum opens in London

Prime Time

Sam Jacob’s wacky Cartoon Museum opens in London

The gift shop counter spells out "hello" in giant cartoon letters. Not pictured: an adjacent kid-height shelf comprised of three exclamation points. (Jim Stephenson)

Boom! Sam Jacob Studio has unveiled a punchy new home for London’s Cartoon Museum that takes design cues from comics’  bold graphic tropes and often-cheeky humor.

A 3-D explosion graphic marks the entrance, while the exhibition spaces are arranged in boxes like cartoon comic strips. The two main galleries, an education room, and a gift shop (cha-ching!) are encased in a graphic wall of cheery trees, clouds, and drip marks that suggest the museum has leaped off a drawing board. Loony Tunes–esque features abound: The education room is accessed via a hidden door in a fake bookcase, and comically over- and under-sized doors channel visitors into the galleries. A red stairwell is decorated with semi-solemn portraits of famous cartoon characters in a display that’s part comic strip, part Victorian mansion.

Read the full story on our interiors and design site, aninteriormag.com.