Over time, everything is romanticized and appropriated as nostalgic pastiche. Whether it be pastoralism—the idealization of rural life by a privileged elite in search of perceived simplicity and retreat—or the age-old bourgeois aspiration of emulating bohemian culture. For contemporary Europe, this sentiment comes with the mitigation of its manufacturing past. While, the glamorization of rustic life is indulgent, ignoring the harsh realities, the desire to rhapsodize the aesthetic qualities of machine-age architecture comes out of necessity: what does a society do with vast swathes of a crumbling postindustrial landscape.
For some, the answer has been to convert old factories into sprawling cultural complexes. For others, it has been to raze these depilated zones and develop new architecture. A handful of historical industrial buildings, throughout Europe, have received a listed or heritage status in recent decades. Strict governmental regulations determine how these landmark-sites are renovated and adapted for new use. But what should happen to the rest of Europe’s less-glamorous industrial architecture? And what have studios, such as AMAA, done to adapt them?