Billed as the “Factory of the Future,” BIG’s latest design for the San Pellegrino production plant at San Pellegrino Terme, Italy, gives the company even more reason to celebrate its 120th anniversary. A groundbreaking ceremony for the $100-million campus took place on September 27, alongside BIG releasing a batch of new views of the project.
“Today we lay the first stone of the future factory that will officially launch us toward the future,” said Frederico Sarzi Baga, managing director of the Sanpellegrino Group. “The philosophy with which the new structure is created best represents the values of the brand and the commitment of the ‘Made in Italy’ ambassador company.”
BIG’s design provides views of the Alps of Bergamo, with clean, modern lines offsetting the rugged natural landscape—a perfect metaphor for the blend of old and new that makes up the company, which has bottled its mineral water at the source since 1899. BIG’s approach imitates classical Italian architecture, with hints of inspiration from local vernacular motifs—exposed concrete arches and glass surfaces forming arcades and piazza-style spaces for gathering. The implementation of a new road system and access bridge will reduce the local area’s traffic congestion by tourists and workers alike, combined with a number of initiatives aimed at bolstering the company’s dedication to sustainability.
“Like the mineral water itself, the new San Pellegrino Factory will appear to spring from its natural source, rather than imposing a new identity on the existing complex, creating a seamless continuity between the environment of production and consumption, and preparation and enjoyment,” said Bjarke Ingels in a statement about the groundbreaking.
The factory will include 30,000 square feet of new production space to accommodate the anticipated increase in demand in the near future. Other features include renovated offices and changing rooms, a new cafeteria, a fitness center, and of course, exhibition-style areas to accommodate tourists.
The project, which presents a radical transformation of San Pellegrino Terme and the surrounding area, is scheduled to be completed by 2022. BIG was first awarded the sprawling 4.3-acre project back in 2017, and it looks like the design has remained consistent since then.