Gen Y-favorite Name Glo puts down roots in New York


Gen Y-favorite Name Glo puts down roots in New York

The brand's own logo features prominently in the entrance of the new storefront. (Courtesy Name Glo)

Made famous by its collaborations with Google, Lexus, Net-A-Porter, Netflix, Revlon, and Saks Fifth Avenue—to name (but) a few—cutting edge neon company Name Glo takes the design world by storm again and again. Founded in 2014 by Sas Simon and Lena Imamura, the boutique brand opened its first brick and mortar space earlier last week.

Situated in Manhattan’s edgy Lower East Side neighborhood, the new, compact Name Glo Light Bar is a sight to behold. Cast in a floor to ceiling “teal oasis” hue, the flagship’s non-nonsense design is best suited to present neon signage and lighting.

The locale incorporates both showroom and production facilitates. Customers can design their own neon masterpiece by mixing and matching shapes, plexiglass elements, and handmade terrazzo-like tiles. A virtual projection allows them to test out the scale of their compositions.

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