The dramatic rise and fall of WeWork will soon be transformed into a TV series, and Nicholas Braun (aka Cousin Greg) of HBO’s hit show Succession will be playing the company’s cofounder, Adam Neumann.
Chernin Entertainment and Endeavor Content have acquired the TV rights to the saga detailed in a forthcoming book from Wall Street Journal reporters Eliot Brown and Maureen Farrell which will be published by Penguin Random House imprint Crown. Having extensively reported on the nearly $50 billion startup for years, Chernin and Endeavor are also working on a WeWork documentary, according to The Hollywood Reporter.
Cousin Greg, meet WeWork. A limited series with #Succession favorite @nicholasbraun attached to star as WeWork founder Adam Neumann is in the works https://t.co/xOy1TtRvzC
— The Hollywood Reporter (@THR) December 11, 2019
The writer of the limited series and the network it will air on have not yet been announced, however, Braun will executive produce the project. While the TV series is the latest in WeWork projects, others also have plans in the works. Blumhouse Productions will produce a feature film based on an upcoming book by Fast Company’s Katrina Brooker, and Campfire announced it would be producing a documentary with Business Insider.
Meanwhile, today the actual WeWork is in the process of laying off over 900 New York City employees after announcing last month that they would lay off about 2,400 employees across the company. The filing, required because of the high number of positions to be cut, listed that 911 New York employees would be affected, mostly in Manhattan. Additionally, the company is also trying to spin-off (or shut down) the various office management and co-working startups it had acquired during its rise.
According to the filing, of the 911 employees, 262 (largely maintenance workers) will be offered transitional positions to one or more third-party vendors. The locations with the most affected are 85 Broad Street with 250 employees, 1619 Broadway with 71 employees, and 12 49th Street with 23 employees.