Los Angeles-based architecture firm Keating unveiled a $400 million luxury apartment tower for the east end of Miracle Mile on Wilshire Boulevard, the famous street that boasts cultural institutions like LACMA, La Brea Tar Pits, and the Peterson Automotive Museum. Set next door to the historic Sontag Drug Store building, 5411 Wilshire features a curvilinear design perched on a multi-story parking podium.
The project is being developed by the Marks family which has owned the 84-year-old building since 1968. According to Keating, they decided to revamp the site and renovate the Sontag Drug Store ahead of the Purple line subway extension that’s slated to open blocks away in 2023.
“There are going to be a lot more people [in the neighborhood],” Walter N. Marks III told the Los Angeles Times. “Industry follows people, my grandfather used to say.”
Standing 42 stories tall, the glassy 5411 Wilshire will include 371 units of luxury apartments, 56 of which will be set aside for affordable housing. Keating envisions the design of tower as a nod to the Art Deco-style luxury residential towers that can still be found a few miles east on Wilshire Boulevard. While most buildings in the neighborhood do not exceed 50 feet, the proposed tower would rise nearly 521 feet tall with a sky deck located at the very top.
The residential complex will also feature 15,000-square-feet of ground-floor retail, along with a slew of other amenities. It will house a bowling alley, a VR gaming room, a golf simulator, a yoga studio, as well as a dog-grooming space, a demonstration kitchen, a wine-tasting counter, and a billiard room. Studio-MLA, led by landscape architect Mia Lehrer, will design a private garden set above the retail and parking space. Tenants will be able to drop their cars off at an automated valet system, located behind the building’s main entrance in a nod to the spatial organization typical of buildings on Wilshire Boulevard.
Keating will also revitalize the adjacent Sontag Drug Store—also an Art Deco structure—complete with its original signage, materials, windows, and awnings. A restaurant and café, as well as retail space, will outfit the interior.
The Marks family aims to complete the renovation and construction by 2023.
