Untethered to a fixed brick and mortar space in one city or another, a nomadic gallery has the advantage of setting up (temporary) shop in some of the most emblematic locales. Whether their wears feature prominently at an exhaustive list of fairs, in storied buildings, or in recently completed real estate projects, this type of platform often enters into and benefits from, win-win situations.
These purveyors sell better when showcasing their collections in aptly-decorated contexts while the proprietors of these sumptuous settings can promote their venues more holistically. For the arbiters of historic palaces and stately homes, this type of program represents the chance to recontextualize and, in turn, shed new light on often forgotten sites. For developers of new residential projects, this type of arrangement puts a spin on the timeworn practice of open houses and helps their real estate agents sell more units.
Brightening up a dreary, albeit warm, New York January is a special exhibition mounted by Beirut and Paris-based collectible design gallery Gabriel & Guillaume. Staged in the penthouse of the SHoP Architects and Studio Sofield-restored 111 West 57th Street building in Midtown Manhattan, the L’Œi’l du Collectionneur showcase brings together an eclectic array of historical and contemporary furnishings, presented in various domestic vignettes. The atypical initiative was conceived by marketing agency frenchCALIFORNIA, in partnership with JDS Development Group, Property Markets Group, and Spruce Capital Partners.
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