NeueHouse, a high-end workspace and cultural event center rivaling the likes of Soho House and Second Home, found instant success in 2015 after breathing new life into the former CBS Studios Building, a sleek modernist structure in the center of Hollywood designed by modernist architect William Lescaze. The company became bicoastal with the opening of its second location within a former auction house in Manhattan’s Flatiron District from the 1930s.
For their third location, NeueHouse returned to the West Coast with perhaps their most impressive adaptive reuse yet; the entire second floor of the Bradbury Building, Downtown Los Angeles’s first commercial structure. Designed by Sumner B. Hunt and constructed by George H. Wyman, the building’s unassuming facade belies the five-story atrium that reached global fame from its role in movies from Blade Runner to Double Indemnity.
A seat along NeueHouse Bradbury’s new interior balcony space affords an ideal view of that atrium, accessible from a marble flight of stairs with wooden banisters carved to resemble foliage. From this privileged position, one can also see the valiant efforts made by DesignAgency, the Los Angeles and Toronto-based studio responsible for leading the design of NeueHouse Bradbury, to incorporate the stylish company into the 127-year-old structure. “What [DesignAgency has] designed and realized for us at Bradbury is truly incredible,” said NeueHouse CEO Josh Wyatt, “and a wonderful testament to the art of repurposing a historic, architectural gem for the future needs of the creative class.”