Ten months after gaming grandfather Atari partnered with hoteliers GSD Group to unveil a line of video game-themed hotels, the Las Vegas flagship has been revealed: A towering, multipurpose center designed by Gensler that more resembles a high-end gaming PC than any console Atari has ever put out.
The Las Vegas Atari Hotel and Phoenix, Arizona, locations will open first, and Atari and GSD Group are hoping to ultimately open eight Atari Hotels across the West Coast, Southwest, and Midwest (no such plans for the East Coast at the time of writing, unfortunately).
Although neither Gensler, Atari, nor GSD Group have provided concrete details on the design details of the 400-room Las Vegas hotel, it appears the building will split into separate hemispheres of slightly different height, connected by a glass atrium that forms a “valley” running to the back of the hotel. The ultimate effect resembles a massively scaled version of the tri-pronged Atari logo (which also features prominently across the rear of the hotel).
The strips that line each section, which run parallel to the ground at lower levels to form porte-cochères before twisting to shoot upright, will seemingly be chock full of programmable LEDs and will be able to change colors and patterns. On the facade, it appears rooms will be framed by arched windows topped with even more LED strips, allowing the sides of the building to change color as well.
At the rear entrance, where the two halves of the hotel intersect, will sit a covered hall containing restaurants, bars, retro arcades, art galleries, and other themed entertainment. Atari and GSD Group are promising a pretty heavy video game-forward experience, including a gaming arena and e-sports multiplex (one assumes that one is for playing in and the other for watching in), and in-room consoles and new releases. Other “experiential entertainment” has been teased but not fully revealed yet.
The Las Vegas Atari Hotel is expected to open sometime in 2022.