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Gensler to lead design of the $1 billion New Orleans River District

Burgeoning NOLA

Gensler to lead design of the $1 billion New Orleans River District

The Ernst N. Morial New Orleans Exhibition Hall Authority recently awarded the River District megaproject to a design team led by Gensler. (Courtesy River District Neighborhood Investors LLC)

New Orleans is in the midst of a slew of initiatives and projects ranging from Jonathan Tate’s Starter Home* series to the build-up of Tulane’s campus, and, of course, the sweeping renovation of the Superdome. Now the city is slated to join the nationwide trend towards megadevelopments with the 39-acre River District, a new 2.4 million square-feet mixed-use district upriver from New Orleans’s Crescent City Connection Bridge

The project was awarded to the River District Neighborhood LLC by the Ernst N. Morial New Orleans Exhibition Hall Authority Board back at the end of March, and Gensler’s Houston office is taking the lead on the design of the River District in collaboration with local-firm Manning Architects. Further project partners include Stantec, Stratum Engineering, Gibbs Construction, amongst many others.

Rendering of the River District at street level
The project includes millions of square feet of new development, including a corporate campus as well as residential and retail uses. (Courtesy River District Neighborhood Investors LLC)

In its proposal, the River District Neighborhood noted that the project will include over 1,000 market-rate residential units, 450 workforce and affordable housing units, a 750,000 square-foot corporate campus, as well as a number of cultural attractions, retail and dining, hotels, public parks, art installations, and the Lousiana Civil Rights Museum.

According to ENRthe 875,000-square-foot first phase of construction is scheduled to kick off this year and will focus on road and sidewalk construction and other infrastructure improvements, as well as the museum, nearly 100,000 square feet of retail, and two hotels. The first phase of construction is expected to last upwards of two years and should wrap up in the fall of 2023. The second, more substantial 1.5 million-square-foot phase, will pick up steam around that time and include the district’s corporate campus, residential units, and further hotels.

Aerial diagram of the River District's master plan
The master plan includes pedestrian-oriented streets and could potentially include a streetcar line. (Courtesy River District Neighborhood Investors LLC)

Although massive, the proposal for the River District does attempt to connect to the city at large through several planning features, namely the potential $40 million extension of the Riverwalk streetcar line into the area, a number of protected bike lanes, as well as pedestrian-friendly street layouts.

Similar to other cities across the country, longtime residents of New Orleans are increasingly subject to displacement due to the forces of gentrification. And, perhaps to deflect criticism of the project, the developers note that approximately 30 percent of retail space will be reserved for disadvantaged business enterprise, also known as DBEs, and that the River District Neighborhood LLC counts 27 percent African American equity ownership as well as 18 percent women equity ownership.

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