Going out on its own after years of partnering with heritage brand Maharam, powerhouse Danish textile manufacturer Kvadrat is entering the U.S. market with a new strategically located headquarters in Grand Rapids, Michigan, and flagships showrooms in Los Angeles and New York.
Helping make this new venture as auspicious as possible are internationally recognized designers from its roster of product development collaborators. Commencing the new ‘Kvadrat Goes American’ program is the company’s brand new L.A. Art’s District retail space. Cleverly designed by French brother duo Ronan and Erwan Bouroullec, this space puts Kvadrat’s diverse offering front and center while also paying homage to context through various architectural elements and an intelligent choice of materials.
At the core of the warehouse-adapted storefront is a double-height room-within-a-room. The Bouroullec brothers opted for endemic Douglas Fir, harvested from responsibly managed forests, to construct this central element. Alluding to the homes of early California settlers, the massive, roughly-hewn beam-structure insert stands in sharp contrast to the surrounding space’s industrial shell while also demonstrating Kvadrat’s focus on materiality and strong commitment to sustainability. Clad in a custom ‘graphic knit’ wall covering, the E-shaped house includes work zones, meeting rooms, and a social area/amphitheater at its heart.