Taking cues from the curvature of bike turning radii, The Hub will be oriented around an almost 300-foot-wide sunken event space ringed by tiered seating, plants, and dozens of bays for the hogs. The event area sites directly across from the Harley-Davidson headquarters, while the other side of the park will be planed with 120 native plants, some of which are sacred to the area’s Forest County Potawatomi. In a nod to Harley-Davidson’s brick-faced buildings, the park will be constructed with ten types of bricks, fenced with natural waney-edge timber and accented with weathered steel to evoke a warm industrial aesthetic.
Its circular layout is defined by a combination of motorcycle driveways and turning circles, parking bays, sidewalks, plants and seats, and 360-degree viewpoints.
Local firm HGA has signed on as the architect of record.
“Our goal is to turn this historic factory land into a new public park for the people of Milwaukee. We want to make an exciting community space where people can come together with friends and family and experience the wildness of nature alongside spaces for food, performance and play. The ambition is to highlight and celebrate renewed life in the Near West Side of this very special city,” Heatherwick Studio Principal Thomas Heatherwick said in a press release.
The company’s Harley-Davidson Foundation will fund and oversee the initial development but will look to outside partners for long term maintenance and operations.
“Milwaukee is the place we have proudly called home for 120 years. We want Harley-Davidson’s presence in Milwaukee to be more relevant than ever before, for our community, employees and our customers,” added Harley-Davidson Chairman, President and CEO Jochen Zeitz. “It’s important to us to protect and enhance this part of our heritage in a way that is aligned to our strategy, ensuring that it will be relevant to generations to come. Kicking the project off in our 120th year underscores both the importance of the project and the commitment that we are making to Milwaukee.”
The Hub is scheduled to break ground this spring and open to the public by summer 2024.