With another year coming to and end, it’s time to prepare for the one ahead. In the design world, this passage of time is marked by Pantone’s annual Color of the Year announcement. For 2024, the color to watch is PANTONE 13-1023, also known as Peach Fuzz.
After monitoring and analyzing 2023’s global fashion, interior design, and pop culture trends, the team settled on the quiet, blush-like shade for its connotation with care and tenderness. As its moniker suggests, it’s a shade that emphasizes the tactile as much as the visual, making connection to the underlying ethos of the romantic tone. “A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said executive director of Pantone Color Institute Leatrice Eiseman in a press release.
Pantone Color of the Year 2024: PANTONE 13-1023 Peach Fuzz.
A velvety gentle peach whose all-embracing spirit enriches mind, body, and heart.
— PANTONE (@pantone) December 7, 2023
Already, 2023 has seen attitudes shift toward the comfort and connection that Peach Fuzz promises. In fashion, Balletcore, a style inspired by dainty, typically blush-colored ballerina clothes and childhood nostalgia, is going strong and steady. In that same vein, Merriam-Webster named Authenticity as the Word of the Year for 2023, underlining a similar importance of real, person-to-person connection.
In the world of interiors, a number of calm and welcoming environments reflect this forecast. We see this in retail, like Reformation’s warm and peach-colored New York flagship, designed in collaboration with Festen Architecture. Even healthcare design is being rethought with a sense of invitation in mind, evidenced by New York–based health center Tia, designed by Alda Ly Architecture.
Time will tell if Pantone’s color forecast will come to fruition, but its message of community and care is certainly one to get behind for next year and all the years to come.