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SOM designs a downtown hub for John Deere

At Home in the City

SOM designs a downtown hub for John Deere

(Dave Burk)

After spending almost 200 years inventing and innovating, John Deere has earned its place as a household name. The company has strong associations with rural America, particularly in the Midwest, but its technology-forward approach to industry and business extends beyond the fields where its machines are designed to work. Most recently, Deere & Company has been investing in its architectural presence.

This is not the first time the company has taken an interest in architecture—its world headquarters, in Moline, Illinois, were designed by Eero Saarinen in the mid-1950s. Following in these footsteps, Deere is recommitting to its architectural legacy in the 21st century: The company’s first urban headquarters has just opened in the Fulton Market neighborhood of Chicago.

Designed by architectural giant SOM, the building is full of smart, state-of-the-art design, with a focus on natural materials, employee wellness, and flexible programming. Lead designer and head of interiors at SOM Julie Michiels commented on the collaboration between the two companies in an interview with AN Interior: “I think we were a good fit in a lot of ways. I think both of our businesses are these kind of iconic companies built on solid foundations, but we’re both always looking to do something new.

Read more on aninteriormag.com.

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