Join us for a Business of Design lecture on Thursday, August 11 with Debbie Millman, one of the most influential graphic designers working today. Millman will present a lecture titled, Why We Brand, Why We Buy, a sociological, scientific and entertaining historical overview on why we buy and brand things. This lecture will take place across the street from MODA at the Hill Auditorium.
What makes a brand stand out? Is there some magic that turns a simple script logo for a soda into the international graphic icon that is Coca-Cola, or makes us salivate over the latest product from Apple? This presentation will take a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live and will explore the following:
- The five waves of modern branding – Debbie will explore each one, focusing on the brands that defined each period
- How human evolution and population trends are linked with branding
- How psychology and behavioral rituals are linked with branding.
- How technology has changed the way we interact with each other and with brands
- What it takes for modern brands to stand out in a crowded marketplace
- How branding connects with our most hard-wired, basic instincts
About Debbie Millman
Debbie is chief marketing officer for Sterling Brands in New York, where she works with some of the world’s largest brands such as Pepsi, Gillette, Colgate, Kimberly-Clark, Nestle, and Campbells. She is also the co-founder and chair of the world’s first Masters in Branding Program at the School of Visual Arts in New York City, host of the award-winning Design Observer podcast, Design Matters, and an author, teacher, and artist.
The Business of Design Lecture Series
In 2016, the MODA and Portfolio Center are partnering to present a series of lectures on the Business of Design. We’re asking whether the potential for success can be designed into a business model, talking about the many ways that design can help companies navigate relationships inside and outside the company, discussing design as a process that drives innovation, and examining how corporations change when designers take seats in the C-Suite.