Franchise Freedom & Shylight by Studio Drift (Miami Art Week)

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Franchise Freedom & Shylight by Studio Drift (Miami Art Week)

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Dutch duo Studio Drift, in partnership with BMW and Pace Gallery, will premiere Franchise Freedom, a performative artwork at the interface among technology, science, and art on the beach of Faena District, presenting an autonomous, flying swarm of 300 drones set to perform on the beach near the Faena Hotel each night at 8 P.M. from December 7-10.

The sacrifice made by the individual subjecting to the group gives the illusion of freedom, creating a never-ending cycle. Inspired by the starlings that take over the skies of Rome towards the end of autumn, Franchise Freedom mimics the birds’ behavior, roosting together in massive flocks and flying through the sky in large swarms to create breathtaking aerial displays through a seemingly rehearsed but natural cohesion of movement and light.

This performative piece marks the first time that a natural phenomenon will be imitated by machines working with decentralized algorithms at this scale.

Certain types of flowers close at night for self-defense and to conserve their resources. This highly-evolved natural mechanism is called ‘nyctinasty’ and inspired Studio Driftto create Shylight for Faena Beach Dome; nine sculptures that unfold and retreat in fascinating choreography, mirroring that of real flowers.

Times and updates can be found here:


Wednesday, December 6th

Premiere performance starting at 10:00pm at Faena Beach.

Thursday, December 7th – Saturday, December 9th

Performance at 8:00 pm. Located on Faena Beach.

3201 Collins Ave Miami Beach, FL

Complimentary and open to the public. 


Thursday, December 7  – Saturday, December 9th, 2017

Starting at 2:00 pm. Located at Faena Beach Dome.

3201 Collins Ave Miami Beach, FL

Complimentary and open to the public.


December 6, 2017 @ 2:00 pm
December 9, 2017 @ 10:00 pm
Event Category:


Faena Hotel
3201 Collins Ave
Miami Beach, FL 33140 United States
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