What do Tom Ford, Raf Simons, Pierre Balmain, Pierre Cardin, Gianni Versace, and Virgil Abloh all have in common? Before kickstarting a flourishing career in fashion, each of these individuals enrolled to study architecture or industrial design. Architects like Zaha Hadid and Rem Koolhaas have repeatedly collaborated with fashion houses and imparted their quirky vision to develop an experimental and bespoke range of products.
It is unsurprising that architects—artists who obsess over scale, shape, and proportion in their work—tend to apply the same tenets to their personal style; conversely, many fashion designers have cited architecture as a practice and individual architects as inspirations for their designs. Fashion and architecture have the same point of origin, the human body. Dressing of an individual provides a definition of personal space as do architectural structures, though they are bigger in scale. Both fashion and architecture express ideas of personal, social and cultural identity, reflecting the concerns of the user and the ambition of the age.
The Italian city of Milan is recognized internationally as one of the world’s most important fashion capitals, along with Paris, New York, and London. Milan’s quintessential bi-annual event, Milan Fashion Week is one of the most important events for all fashion lovers, as well as industry professionals and journalists.
The aim of the competition is to design a pop-up pavilion in the emblematic Parco Sempione in Milan that connects fashion, architecture, and people. The pavilion should capture the essence of fashion design and celebrate its powerful impact on our society for such a long time. The pavilion should infuse fashion with architecture physically and poetically, creating a structure that is able to host different events and activate the zone.
The pavilion should strive to become a “window” for man to experience the impact and importance of fashion design on society. The pavilion should be a tribute to the idea of fashion where the visitors would transcend their olfactory, tactile, and visual experiences. The participants are free to designate any kind of function (or not) to their pavilion that would fit in their narrative. The space could be a small museum/exhibition space, an experience/display center, a designer’s workshop, a pop-up ramp or even a functionless vestibule.
The pavilion should have an innovative built quality that would highlight a designer’s passion for creating an avant-garde structure. The pavilion should emphasize strong silhouettes, structure, shape, and form. The pavilion should be able to create a sense of drama architecturally with exaggerated angles, oversized proportions and a distinct use of lines, shapes, volumes, and other design tools.
The pavilion must become an important landmark and icon for the park and the city of Milan that attracts more and more people. The pavilion should become a strong reference point that would generate awareness towards fashion design and create a holistic view of its impact on society.
The competition is open to everyone in the world (architects, students, engineers etc.). You can participate individually or in a team. A team can have a maximum of three members only.
Early registration: – 15th July 2019- 31st August 2019
Standard registration: – 1st September 2019- 31st October 2019
Late registration: – 1st November 2019- 29th November 2019
Submission deadline: 30th November 2019
Result: 25th December 2019
*All deadlines are 11:59 PM- 00:00 IST (India)
Group discounts apply for a minimum of 5 teams from one particular architecture school/university as our initiative to promote more participation from students. Send us the following details at firstname.lastname@example.org to avail the offer.
It will not be possible to amend or update any information relating to your registration including the names of team members once validated.
Winning participants will receive prizes totaling INR 2,00,000 with the distribution as follows:
Winners and honorable mentions will be published on archasm’s website and several international architecture magazines and websites partnered by us.
TERMS AND CONDITIONS
Please see the terms and conditions section on www.archasm.in.
COMPETITION PROJECT DISCLAIMER
This is an open international competition hosted by archasm to generate progressive design ideas. There are no plans for the pavilion to be built. The competition is organized for education purpose only.