In recent years, countless brands have upgraded their products, and made products more attractive to young consumers, especially those top luxury brands. In this August, Burberry, the traditional luxury brand in UK, adopted bold letters as its logo instead of the original knight image and published its new logo graph. Besides, in late 2016, Burberry invited young idol Kris Wu as its brand endorser. Undoubtedly, the world is continuously re-constructed and everything deserves to be redone in the era of consumption update. Ranging from urban renovation to living necessities, it is your value that makes you successful, and it is the person who is dependent on you determines the trend.
Just as the poet says, with wind it steals in night, mute, it wets everything. So when re-construction permeates through our daily life, it is always in a gentle way which can’t be rejected. We may come to a new stage of happy life if we change original living norms. So do tea.
Tea, a leaf grown in deep forests and remote mountains is always the spiritual drink of scholars through thousands of years’ accumulation. However, it can’t be accepted by 80s and 90s young generations in China. Under the promotion of cultural rejuvenation and consumption update, tea market is changing its traditional sales mode to a more diversified, modern and younger sales mode. As a result, it is reported that young people pay more attention to tea and tea-drinking lifestyle than before and tea becomes the best substitution of coffee and soft drinks.
Xiao Guan Tea, a high-end Chinese tea brand covering all tea categories takes its responsibilities to explore a happy lifestyle and improve people’s living standards. It begins its business from scratch and becomes a legend in the industry within only two years. Apart from its high quality, Xiao Guan Tea makes every effort to promote the importance of innovation and make Chinese tea younger and more fashionable.
Food Grade Aluminum Jar
Since the emergence of tea bags, the western changed their way to drink tea, which hastened the birth of Lipton, a world-level tea brand. Based on that, Xiao Guan Tea expects to change Chinese people’s experience of original leaf tea by beautifying tea package.
After three years’ exploration and over 10 package materials’ trials, food grade aluminum jar was selected as the package of Xiao Guan Tea. The aluminum jar is both safe and environmental, which can be recycled. Meanwhile, one jar for one cup of tea is really convenient for the young, and the jar becomes one of the most innovative attempts in tea package industry.
Modern Tea Set
To simplify the way Chinese people drink tea, innovative tea set shall be also provided. The fashion and modern tea set designed by Xiao Guan Tea makes tea drinking easier and more convenient. It also combines the function of covered bowl and Kowloon cup while integrates the style of western modern tea set. Accordingly, the tea set brings a new experience to people who drink tea.
Xiao Guan Tea located itself as world Chinese tea, which aims to make Chinese tea more well-known to the whole world by reconstructing traditional tea culture and tea industry. Standardized products make the consumption process more efficient and simplified. Besides, the fashionable package design attracts more young people. Xiao Guan Tea develops its products based on users’ experience while taking all details in the process of tea drinking into account. As a result, the Chinese tea culture and its traditional industry frame are combined and rebuilt by Xiao Guan Tea.
This time, Xiao Guan Tea, along with international competition platform Young Bird Plan, launches “Guanish”product design international competition. It calls for younger and creative minds to design a new series of tea drinking products which may create new style for young generation to drink tea.