Open: Boutique

Open: Boutique

Courtesy adidas

adidas SLVR New York
108 Wooster Street
Tel: 212-941-6580
Designer: Sid Lee and adidas

In keeping with the environmentally friendly motto for adidas’ new SLVR brand—”reduce complexity”—the global sport retailer has used a light touch for its first SLVR retail store, located in an existing Soho space. Designed by Sid Lee with adidas’ retail concept team, the 2,700-square-foot interior uses four main materials with a clean, modern aesthetic: recyclable wood, plywood, glass, and metal frames. The space serves as a blank canvas for adidas’ collection of men’s and women’s apparel, footwear, and accessories, while incorporating organic elements such as locally sourced wood in the form of paneled flooring, along with custom wooden chairs that are draped with felt to highlight seasonal colors and patterns from the collection. These textures are accented by polished glass and steel found in the display cases and overhead tubular lighting. In keeping with the line’s eco-conscious production process (the “Zero Waste” t-shirt is cut from a single piece of fabric), the designers demolished no walls to create the new store, instead reusing the existing structure. As the first stand-alone SLVR location to date—outposts are to follow in Paris, Miami, Bangkok, and Los Angeles—the space admirably embodies SLVR’s quest for a smaller carbon footprint.


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