The fabulous Peter Marino has designed a fabulous new store for Chanel in Soho, which opened Friday for Fashion Night Out. It’s so fabulous that Chanel Global Creative Director Peter Phillips created a new makeup line paying homage to Marino’s sleek lines and the sleeker girls who hobble about the cobblestone streets surrounding the store. As for the renovation itself, it was inspired by the artsy spirit of the neighborhood and features an acrylic Chanel No. 5 bottle that stands over 10 feet high and will display video art as well as video of runway shows from Paris. The newly outfitted boutique has a gallery feel to it, complete with commissioned artworks by Peter Belyi, Alan Rath, and Robert Greene. More makeup and makeover after the jump.
Inside the new store. (Courtesy Chanel)
The 10-foot No. 5 bottle is mirrored in the Soho makeup’s compacts.
Form follows fashion.