The glass, steel, and timber structure will replace the just-demolished Rock ‘N’ Roll McDonald’s on the same site. At 19,000 square feet and one story, it’s about 20 percent smaller and a floor shorter than its beloved predecessor, which was famous for its giant double arches and on-site memorabilia museum. While the Rock ‘N’ Roll McDonald’s featured a two-lane drive-thru and ample parking, the new McD’s welcomes pedestrians into burger heaven with a grassy outdoor plaza shaded by 70 trees and a sawtooth canopy reminiscent of a fancy truck stop. Inside, ferns and white birch trees will float in a ring of glass above customers as they place their orders, and diners can crush Big Macs beneath a living wall.
The kitchen, which is the only part of the McDonald’s left over from the old building, will be planted with apple trees. Although customers will still be using plastic utensils to eat out of disposable containers, the building will be energy-efficient. Its roof will sport solar panels, and Barney’s firm is designing the HVAC system, as well as the all-important fryers, to use less non-renewable energy.
“It’s so interesting to work on a project like this because you’re designing for an icon,” Barney told the Chicago Tribune, which first reported the story.
The redesign is part of McDonald’s corporate rebranding that emphasizes sleekness over kitsch. The company, not the franchise owner, is paying for most of the new building, part of a $2.4 billion investment campaign that’s mostly focused on changing the customer experience in its U.S. restaurants through 2020. This year, 4,000 outlets in the state will be renovated to include new-ish devices like self-order kiosks, plus new service options like delivery and curbside pickup.