Starting May 2, New York-based creative studio PLAYLAB, INC. is decking out the glass canyon of Sixth Avenue in Midtown Manhattan with a broad stroke of color in the form of giant, inflatable flowers. The public art installation is sponsored by the Avenue of the Americas Association.
GROWN UP FLOWERS consists of six different inflatable pieces, which PLAYLAB describes as “sitting, lounging, floating, standing tall or even bending down to greet passerbys” between 44th and 55th streets.
PLAYLAB hopes to harken back to Manhattan’s pre-colonial landscape, one where the “island was covered with wild and beautiful flowers.” As a result of their gargantuan size, the installation’s flowers will be able “to compete with the scale of their surroundings.”
Each of the six flowers is assigned a unique stance and personality. For example, Jack of 1221 Sixth Avenue measures 30 feet in height and “loves to draw portraits.” Wilt bends towards passing bystanders and enjoys “all kinds of people and can be a little bit of a talker.”
PLAYLAB, INC.’s projects often activate public space with interactive installations, including giant slinky-like tents for the Storefront for Art & Architecture and an ongoing collaboration with Plus Pool to design a water-filtering floating pool on the East River.
Inflatable Images, an Ohio outdoor advertising company specializing in custom inflatables, fabricated the oversized flowers.
The colorful installation will be up through June.
