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Swedish retailer Hem gets a festive courtyard for its first U.S. showroom

Confetti Courtyard

Swedish retailer Hem gets a festive courtyard for its first U.S. showroom

With spring weather just a few weeks away in Southern California, San Francisco–based Endemic Architecture has completed a courtyard installation for design brand Hem’s first U.S. showroom.

Hem is known for partnering with rising designers for its collections of bespoke furniture and design accessories, a tradition the Stockholm, Sweden–based brand has extended to its new West Coast headquarters. Hem previously occupied a pop-up shop at the Row location of local retailer Poketo.

The new showroom in Downtown Los Angeles is a collaboration with vintage wood floor manufacturer Madera designed to “celebrate [Hem’s] immersive and collaborative nature…through the layering of colorful graphic shapes,” according to a press release.

Photo of Confetti Courtyard
Detail shot of Confetti Courtyard (Lauren Moore)

Endemic’s design includes a site-specific installation that combines graphic patterning with bright colors that wraps the floor and walls of the courtyard. The installation, dubbed Confetti Courtyard by Endemic, is reminiscent of the office’s Confetti Urbanism installation that was installed last year at the California College of the Arts campus in San Francisco. Like in the previous design but at a much smaller scale, the courtyard is demarcated into zones by bright patterns and color blocks. For the installation, yellow, green, white, and pink squares are arranged throughout the courtyard while peripheral bits of paint—shaped like squiggles, rectangles, and dots—float around the space and wrap the courtyard walls. The zones, according to the designers, are perfect for arranging sets of outdoor furniture and for creating different social zones when the courtyard plays host to parties and other social gatherings.

The showroom is now open to the public. For more information, see the Hem website.


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