As temperatures continue to plummet in New York, it may not be a total surprise that a giant iceberg has found its way onto the city’s streets. Last week, the Garment District Alliance bared its latest interactive art installation, Iceberg, which can be found at the Broadway pedestrian plazas between 37th and 38th Streets.
The installation, composed of jagged metallic arches that illuminate and make noises evocative of melting ice as visitors walk through them, was created by ATOMIC3 and Appareil Architecture in collaboration with Jean-Sébastien Côté and Philippe Jean. The work was inspired by actual icebergs and is intended to chronicle the life cycle of a floe, from when it first breaks off the edge of a glacier to when it ultimately melts due to climate change.
Part of the motive behind creating the installation was to acknowledge the significance of climate change and global warming, and how they will continue to worsen if people don’t make more environmentally-conscious changes to their lifestyles.
“This is an astonishing installation that transforms Broadway into a gleaming, interactive experience for pedestrians, while reinforcing an important environmental message,” said Garment District Alliance president Barbara Blair in a statement.
Despite the serious message that the piece tries to convey, it appears to be a fun addition to the streetscape, where visitors can playfully interact with the structure, as well as pose for a photo-op. Aside from the arches flashing different colors and emitting loud “drip” noises as people pass under them, the arches make thunderous crashing sounds every so often to indicate an iceberg calving. The energetic spectacle draws in large crowds to the already bustling Garment District, just a few blocks south of Times Square.
This isn’t the first time the sculpture has been unveiled to the public; it made its first debut at the 2012 Luminothérapie festival in Montreal. The installation is part of the year-round public art program, “Garment District on the Plazas,” and it will be on view through February 24.