Egyptian street food chain Zooba gets situated in New York

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Egyptian street food chain Zooba gets situated in New York

A cacophony of color, patterns, and graphical elements strategically clustered as focal points help evoke the image of a Cairo streetscape. (Ahmed El Husseiny)

Egyptian street food is the perfect blend of Arab and North African influence. Fava beans replace chickpeas, bessara, hummus, and tahini. Recently opened in New York’s bustling Nolita district, Zooba has quickly become a unique player in the city’s daunting and at times saturated food scene. The new outpost offers up a focused menu of its national cuisine while paying homage to its hometown Cairo.

The chain’s refreshed brand identity was carefully conceived by celebrated graphic designer Jessica Walsh while it’s New York interior was designed by award-winning architect Ahmed El Husseiny, founder of Brooklyn-based creative agency AE SuperLab.

Situated on the corner of storied thoroughfares Kenmare Street and Cleveland Place, the spacious eatery joins the neighborhood with a facade mural that depicts a huge, sloppily painted Arabic logo designed by Walsh. This fresco distinguishes itself from the litany of painted walls nearby and yet seamlessly integrated into the urban vernacular of the area.

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