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355,210 square feet of Neolith® and PURETi products specified for a self-cleaning, air-purifying facade

355,210 square feet of Neolith® and PURETi products specified for a self-cleaning, air-purifying facade

Standing at nearly 330 feet tall in downtown Manhattan is 570 Broome, a brand-new 25-story building nestled between bustling Soho and Hudson Square. This marvel of modern design, clad with a stunning glazed curtain wall, consists of 54 luxury boutique residential units as well as a commercial component at ground level.

The skyscraper, designed by Manhattan architectural firm builtd, is inspired by its setting: A whimsical combination of contemporary and contextual elements that define its environment, once known as the Printing District. Today, the neighborhood is home to some of the world’s most famous advertising, design, and communications agencies, and will soon house ABC News and Disney HQ.

A sign reading 570 Broome

Neolith®, the pioneering brand of Sintered Stone, was specified across the whole façade, framing three-story-tall expanses of glass which allow spectacular vistas of downtown and the Hudson River.

355,210 sq ft of Neolith Jura Limestone (a custom color produced especially for the project) in 1/2” thickness was used for the facade.

Taking the brief event further, Neolith suggested using a special surface developed in partnership with a NASA-offshoot, the photocatalytic treatment company PURETi.

The application of this proprietary water-based solution on Neolith slabs enhanced the surface, transforming it into a self-cleaning air purifier which helps to improve air quality and keep the surfaces clean.

Find out more on www.neolith.com