Building multiple locations for a brand is always an exciting design challenge.
“There’s an inherent tension between consistent signature themes that define the company versus unique elements that ground it to a specific locale,” said Alda Ly, principal of Alda Ly Architecture.
For the New York–based architect, outfitting the new West Coast outpost of Parsley Health wasn’t just a chance to solidify a design vocabulary she first introduced in the company’s New York flagship—it was also a kind of homecoming.
“I grew up in the South Bay area of Los Angeles,” she explained. “My memories of the region are filled with dusty pastels and strong sky and ocean tones.”
Ly and her team channeled this color palette in the design of the new clinic, which includes a variety of spaces in a relatively small footprint. Located in a new West Hollywood building, the 2,500-square-foot clinic incorporates a retail vestibule, a member-accessible lounge, seven physician and health coach offices, two consultation offices, a phlebotomy and lab room, and a staff office.