After repeated postponements and cancelations in the past 18 months, the Salone del Mobile will return this September with a consolidated program entitled Supersalone. The reformatted Milan furniture fair—usually the largest in the world—is being helmed by noted architect and curator Stefano Boeri with the support of five recognized design collaborators, including Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth, Marco Ferrari, and Elisa Pasqual, both of Studio Folder. This illustrious team is working hard to mount an event that will purportedly champion the northern Italian city’s standing within the global design industry, a sense of togetherness over competition, a closer connection to consumers, and a renewed focus on sustainability. Much like smaller design fair Biennial Interieur, this one-off event will reflect a more selective and curated approach, the masterful incorporation of commercial, cultural, and institutional exhibitors within one space.
The tree-lined village concept that this team has envisioned will do away with the traditional fair booth structure. In keeping with a growing industry push towards contextual showcases, Supersalone will incorporate a series of linear parallels in which brands will be able to compose their own narratives. These depot-esque walls and horizontal displays will make for a more integrated and free-flowing experience. These modular units are being constructed using systemized components and untreated raw materials, in line with the project’s overall reuse over recycle ethos. The idea is that once the fair closes, these elements can be dismantled and reused multiple times. A 200-tree forest installed at the fairground’s east gate will be transplanted in permeant locations throughout Milan’s city center.