Tucked away on New York’s 375 Hudson Street is marketing organization Publicis Groupe’s flagship building. Inside lies its new 30,000-square-foot office dubbed a “clubhouse.” The French communication firm tapped New York–based Architecture Plus Information (A+I) to lead the effort in designing a workspace for its creative collective Le Truc that reflects the way the agency thinks and works.

French for “thing-a-ma-jig,” Le Truc was in need of an office that matched its playful persona. Another important design variable: The office environment needed to be a source of creative inspiration for Le Truc’s employees. With this in mind, A+I designed a contemporary workplace where employees have the freedom to choose the environment they work and collaborate in. Much like a choose-your-own-adventure book, the array of contrasting workspaces allows workers to choose an environment that suits them, all while heightening the work’s creative process.

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