Hip Hop Watches Challenge - Design the new iconic Hip Hop watch

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Hip Hop Watches Challenge – Design the new iconic Hip Hop watch

June 19, 2019 - September 11, 2019


New product design contest on Binda group and Desall invite you to design the new watch Hip Hop Hero 4.0, a customisable product with a minimal and distinctive design, suitable for every moment of your daily life.

Established in 1985, Hip Hop introduced the first single-piece watch with the case integrated in the strap, made of scented rubber, which became a symbol of the 80s. Now, at 10 years since its last restyling, Hip Hop invites the international community to design the new iconic watch Hip Hop Hero 4.0, able to represent the distinctive traits and the unmistakable character of the brand, through a unisex product with interchangeable strap and case.

For more info:

Contest timeline

Upload phase: 19th June 2019 – 11th September 2019 (1.59 PM UTC)

Community vote: 11th September 2019 – 23rd September 2019

Client Vote: from 11th September 2019

Winner announcement: approximately by the end of November 2019

Total awards


Participation is free of charge and open to all creative people (at least 18 years old).



The Binda Company was founded in 1906 by Innocente Binda, grandfather of Simone and Marcello, current CEOs of the family company. For over 100 years, Binda has been one of the major players in the watch market, still the core business of the company, complemented by jewelry and accessories.

Among the brands owned by the Company:

– Breil, watches and jewelry brand, characterised by innovative and iconic products, accompanied by a greatly memorable communication.

– Chronotech became part of the Group portfolio in 2012. A brand that has dominated the scene on the market for the last years thanks to the unique aesthetics of its products, its prismatic glass, its glamour and greatly aspirational positioning for its target.

– Hip Hop, iconic watch of the 80s that was revived in 2010 with equal success. A unique product for its design features, its range of colours and the use of innovative materials, for its interchangeability and waterproofness.

– Wyler Vetta, historical brand that since 1896 has been synonym with tradition, elegance and high quality; a brand that combines classicism and refinement with a touch of modernity and originality.

DESALL is an open innovation platform dedicated to design and innovation, that offers to companies a participatory design tool involving in the creative process an international community coming from all over the world. To date Desall gathers more than 100000 creatives from over 210 countries and has collaborated with international brands like Luxottica, Whirlpool, Electrolux, ALESSI, Enel, Leroy Merlin, KINDER, Barilla, illy, Chicco, Mondadori and many more.

Thanks for the contamination of different cultural backgrounds and creative industries, the Desall community is able to provide high-quality project solutions for every product development phase requested by the client, from concept to product design, from naming to packaging.


June 19, 2019
September 11, 2019
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