The Society for Marketing Professional Services New York Chapter (SMPS-NY) will host their annual Liberty Ball event on Thursday, June 22, 2023 from 6-9 p.m. at Dear Irving on Hudson in New York City. The event will recognize the outstanding achievements of marketing and business developers in the Architecture, Engineering and Construction industries (AEC), and mark the chapter’s 40th anniversary as well as its accomplishments over the past year.
Drawing the best of the best in AEC marketing, The Liberty Ball creates a platform for individuals to connect, and grow their professional network. Throughout the calendar year of 2022-2023, SMPS-NY brought together hundreds of members in the Greater New York City Metropolitan area with over 50 events, culminating with the annual Liberty Ball.
“Since our chapter kicked off this year’s events back in September, we’ve seen an incredible resurgence of interest in our organization and have brought significant opportunities for leadership and professional achievement to the forefront,” said Nathan Reyna, President of SMPS-NY and Media Relations Specialist at Avison Young. “Our members are curious about how to improve their firm’s business development and marketing strategies, and we’re proud to deliver solutions. Our Liberty Ball event is not just a social gathering, it’s a celebration of all their hard work, which often can fly under the radar for recognition in the industry.”
The Liberty Ball shines a spotlight on the creative, innovative, and impactful marketing campaigns, strategies, and initiatives that have contributed to the growth and success of businesses within the AEC industry through Marketing Communications Awards (MCAs). It also serves as a platform to honor the visionaries and thought leaders who have played a pivotal role in shaping the marketing landscape through Professional Achievement Awards (PAAs). An esteemed panel of judges comprising industry leaders, and marketing professionals has been assembled to evaluate the entries and determine the deserving winners. The judging criteria will focus on creativity, strategy, execution, and measurable results achieved.
“The event aims to celebrate the innovative and forward-thinking efforts of marketers and business developers who are driving growth and elevating the industry through their exceptional campaigns and strategies,” said Olivia S. Farquharson, VP/President-Elect of SMPS-NY & Director of Marketing at Pavarini McGovern.
At the Liberty Ball, SMPS-NY will also celebrate its new alliances over the past year. To help support the chapter, SMPS-NY partnered with UpSpring, a communications agency firm dedicated to the AEC industry, and notable provider of advisory, tax and accounting services Grassi Advisors & Accountants. SMPS-NY also partnered with Columbia University’s CU Grow: Vendor Development Program to create an AccessAEC Grant to XBE firms to help strengthen their marketing communications efforts.
