The Architectural League of New York has recently announced the theme and location of it’s annual Beaux Arts Ball for 2012. The event itself will be held on Saturday, September 22, in the Williamsburgh Savings Bank in Downtown Brooklyn. Emerging architects SOFTlab will be in charge of realizing this year’s theme, “Tender,” within the space.
Recognized as one of the premier annual gatherings of the architectural and design community in New York, the Beaux Arts ball typically attracts over 1,000 architects, designers, artists, and friends annually. First held in New York City in 1913 by the Society of Beaux Arts, the gathering was revived in 1990 by The Architectural League to benefit its ongoing architecture and design programs, including lectures, exhibitions, and publications.Logo and theme for 2012 (Courtesy Architectural League)
As an icon of the Brooklyn skyline, the Williamsburgh Savings Bank is sure to wow guests and be remembered as yet another architecturally significant venue. The festivities will take place underneath the 63-foot high ceilings of it’s former banking hall and architects from design studio SOFTlab in collaboration with Natasha Jen of Pentagram will design the space for the evenings festivities. The theme, “Tender,” with it’s multiple interpretations as noun, verb, and adjective will shape their design. Tickets for this event can be purchased in advance at archleague.org and at the door that evening.