Swedish furniture firm IKEA is undertaking a trial of a new virtual reality app. Titled IKEA VR Experience, it allows users to explore and interact with a kitchen outfitted with IKEA products. The trial aims to encourage feedback as the company develops the software further.
“Virtual reality is developing quickly and in five to ten years it will be an integrated part of people’s lives,” said Jesper Brodin
, managing director at IKEA of Sweden. “We see that virtual reality
will play a major role in the future of our customers. For instance, someday, it could be used to enable customers to try out a variety of home furnishing solutions before buying them,” he added.
A range of fittings is available for the kitchen that you explore; users can change cabinets and drawers at the click of a button. Perhaps the most interesting feature is that users can choose to view the kitchen from different perspectives. By changing your height, you can move around as a 3.3 foot-tall child or a 6.4 foot-tall adult, thus highlighting any hazards for children/someone tall.
Users can also open up drawers and cabinets or pick up a pan and place it on the stove. You can also “recycle the vegetable skins in the waste sorting station.” In addition to this, there is a mysterious “teleport” function (no other information is provided).
“We also see IKEA VR Experience as an opportunity to co-create with people all around the world,” said Martin Enthed
, IT Manager for IKEA Communications. “We hope that users will contribute to our virtual reality development, by submitting ideas on how to use virtual reality and how to improve the virtual kitchen.”