Google “Continuing Education for Architects” and you will be amazed by how many companies, publications, and associations are offering AIA courses to architects and design professionals. So many people seem concerned about architects continuing their lifelong quest to be educated! Not really… the fact is that continuing education has become a great venue for companies to introduce, educate, and promote their product category. Yes, we all understand that these courses cannot promote a specific brand or company but the AIA guidelines do allow companies to provide some basic company and product information before the course officially starts. Additionally, many of these courses offered by third-party companies will promote their courses and the sponsors of the courses. Furthermore, companies that offer courses directly will provide Lunch-and-Learn presentations and may also offer the courses on their website.
AIA Courses come in a variety of mediums that include: live presentations, symposiums, special events, webinars, digital courses, tours, various online formats, articles and, most recently our CESTRONG app, which was designed with the mobile user in mind.
The end result is that architects have more choices today than ever when it comes to selecting a course topic and how they take an AIA-approved course. Conversely, companies who promote their products to architects have a variety of formats to offer their courses. Let’s face it, architects need information from product manufacturers—creating a compelling and engaging course may be one of the most economical and professional ways to market your product.
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