Collective Design returns with a colorful online Frieze exhibition

Virtual Viewing

Collective Design returns with a colorful online Frieze exhibition

Daniel Buren’s Photo Souvenir: Paint On/Under Plexiglas on Serigraphy, Framing No. 1 Green, Situated Work, 2013 (Courtesy the artist and Collective Design)

Last year, Collective Design took a brief hiatus to re-evaluate their standing amid hundreds of events during New York Design Week. Showcasing 20th-century and contemporary collectible design, the fair with approachable selling prices found itself in the quickly accelerating market of art and design. Founder Steven Learner recalls when he launched the fair in 2013, when there were only a handful of design events in New York, “in 2018 there were hundreds,” he said.  “It became clear to me that there were too many fairs chasing the same visitors and the same collectors around the world and that large, competing fairs are an unsustainable model.”

Instead of the traditional standalone format, Collective Design would return in a partnership that fosters both art and design communities: at Frieze New York in a group exhibition, inside the famous white tent on Randall’s Island. That is until the coronavirus pandemic forced nearly every cultural institution to cancel in-person events this spring. Thanks to the art fair’s robust web and app platform, Collective Design and other exhibitors at Frieze are open for online viewing in the Frieze Viewing Room, live from May 8 through 15.

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